Battenman is a New Zealand-wide supplier of custom ceiling battens, having been in the New Zealand housing game for more than two decades. In fact, Battenman has installed its custom-length battens in over 20,000 homes around the country!
Unfortunately, their longevity was starting to show on their website. Built using Joomla, the old website was very basic and outdated, showing none of the personality, quality or service expertise that define Battenman. Their guarantees or offerings weren’t obvious on the old site, and they really wanted to start highlighting what made their product unique.
It was clear when we talked to the team that the current website wasn’t converting traffic, and the actions people were meant to take weren’t clear. Battenman’s point of difference was also lost in the very basic website. It was time to show how the company had grown with a new, professional look.
From a website that was, more or less, a one-pager, we decided on a new structure fitting Battenman’s professional identity. We created several new pages with distinct sections and animations, clearly labelled and broken into attractive blocks. We also managed to add some character to the background without straying away from the brand guidelines to give the website a more modern feel.
With a high-quality team photoshoot, we were able to add more imagery to the site, not just of the battens but for the crew behind the brand. We added to this several new pages, including testimonials, projects and FAQs.
Finally, we improved site navigation, making it easier for people to not only get in touch but also move around the website itself.
The finished product is a sleek, modern website that utilises imagery well and sells the high-quality products and services provided by Battenman. With more calls to action, the site prioritises conversion, professionalism and building customer trust, something highlighted in our discussions with Battenman.
Animations bring the site to life, and a clean layout makes it very clear where the user needs to go. Overall, the site is much more visual and alive than what they had previously, making for a better UX customer journey.