Wheeler Building and its director, Jase Wheeler, are a permanent fixture of the Timaru building landscape. Since 2001, Jase has been part of some massive projects, working with the likes of Trident, Versatile Homes and Mike Greer and delivering on glamorous $1m+ villas. In 2016, Jase took the opportunity to become a fully-fledged business, rolling out Wheeler Building.
Offering mainly residential but also commercial construction, Wheeler Building does everything from new builds to renovations, relocatables, decks and driveways, offering quality construction that stands the test of time.
Having been in the business for eight years and relying mainly on word of mouth to drive new business, Jase wanted to drive new leads to his business with an online strategy and a convincing web presence. So, of course, he turned to us at Melia Marketing for a website and brand package solution.
Working from scratch on this project was a liberating experience, with the freedom to decide on a look, feel and colour scheme from the get-go. Beginning with the brand, it was clear that Jase liked the ‘W’ and ‘B’ elements, using his background in Otago to inspire a blue/yellow colour scheme. Once this was decided, the rest of the website design flowed nicely.
Speaking with Jase, we wanted to create the feel of an established building company that could show up his competitors. We chose a very bold, confident font style that reiterated the primary logo colours. The content we designed in blocks, again reflecting the Otago theme, with prominent imagery throughout. Animations added life to the website, with a rolling counter showing the number of jobs completed and a changing headline showcasing the number of services offered.
As with many of our websites, the supporting pages show off the different services and build projects completed by Wheeler Building. With high-converting content and easy-to-follow calls to action, it’s now incredibly easy to learn more about what Jase does and book his services.
Jase now has a distinct web presence for the first time, showing his brand. The website is now collecting new leads and job offers, putting Jase in touch with people who have never heard of him before but are discovering him online.
The end result has been a major boost in Jase’s business profile, making his business look as professional and attractive as one of his builds.