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The world is changing around us. Have you paid attention to how businesses are forced to adopt the new wave of selling via the world of digital marketing? This shift in the paradigm has been lurking around, not just now but since the last decade.
History has recorded the constant evolution of how humans and technology have shaken hands together to make lives easier for mankind, 2020-21 is unique in that way. Due to the lockdown situation, many businesses (small, mid, large) have shifted towards digitization. However, a lot of people think that it’s an extra expense, but imagine this - how fast will your offline business be reachable to your target audience than compared to a business with a good online presence? If you’re looking to increase your sales, then you need to move to digital marketing and use social media marketing tools, web development, SEO, analytics, etc.
However, we still have some compelling facts as to why hiring a web development and SEO company in Christchurch is way forward in 2021.
1. The importance of staying at par with the trend
If you believe that using your website to extend your market is a good step in the right direction, you’ll appreciate the value of recruiting a web development and SEO company in Christchurch. Professional web designers are well-versed in what’s trending and what’s not.
It requires a good deal of experience to create a unique & visually appealing website. Just basic web development skills won’t get someone too far. As a result, having an experienced web development and SEO company by your side is important.
2. Your digital campaign can be linked to your webpage
If you are someone who uses social media portals (such as Instagram, Facebook, etc.) too often you will have noticed that you can now link your social media page to your eCommerce website through the click of a button. Clearly, your website becomes an easy and effective tool to connect to your customers and it does more than just say that you exist.
eCommerce platforms like Shopify and BigCommerce provide you with a ready-made framework from which to start your business and your customers' retail journey is streamlined through the use of mobile and web applications (apps).
However, neither of these solutions can help you improve your online presence until you have a well-designed website to connect it together. The logic is straightforward: a website serves as the foundation for every digital marketing campaign.
3. Get top-notch work
Another advantage of hiring a professional web development and SEO company is that the job would be of quality standard. An eCommerce website, for example, is designed to attract repeat buyers. The website must be bug-free, user-friendly, and responsive which means it must be available through smartphones, laptops, or other mobile devices.
A web developer would know what you need to create an impact on your target group, thanks to their expertise. Hiring a web development and SEO company in Christchurch will help you obtain on-site content and teach you how to explore the online environment of website marketing. The agency’s goal is to get the best results out of a website.
4. Increased knowledge and creativity always helps
A professional web development and SEO company in Christchurch provides an advantage over non-professionals. Because of their ingenuity and the expertise they've acquired through their college and technical careers, they will customise your websites. Engaging copy, convenient payment gateways, and strategically positioned hyperlinks are only a few examples.
They even know how to boost traffic while maintaining the uniqueness of the website. Designing a web page that stands out and attracts interest needs a lot of imagination. Investing in a web design company's technological and artistic skills would further boost internet access to the platform.
5. Make an impression that will last longer
Recent findings have shown the significance of first impressions for business websites. According to a survey by one of the country's leading SEO firms:
- A websites visitor's first experience of your site takes just 50 milliseconds,
- 38% of tourists would quit if the appearance of your site is unattractive,
- 85% of customers get the feel of a website before making a buying decision, and
- 94% of consumers' first impressions are web design linked.
The majority of users would depart with a negative view of the page if it is unprofessionally built. With these statistics in mind, it's important to think of creating a great first impression. This entails enlisting the services of a reputable web design firm to build a website that your organisation will be proud of.
6. Professionals Keep Up With The Most Recent Trends
Web design patterns change on a regular basis to keep up with consumer demand. For example, one of the latest design trends that most designers are following is flat design. A clean and clear format without multiple photos. The speed of a website will be slowed down if it has too many photographs.
Another recent theme is using expressive typography to build a one-of-a-kind website. Anything in this style of design has a personalised font size and colour. - one is chosen to produce a unique theme. Animated logos for scrolling icons are another common theme. These are scroll-triggered animations that appear and vanish when the cursor moves across the screen.
7. Loading times that are faster
This is actually something you've probably seen a million times and for the right reason. The speed at which your website loads is crucial to the success of your online company. Load times, according to HubSpot, are a key factor in letting your website visitors stay longer.
Here are some figures that demonstrate how important it is to have a website that loads in microseconds.
- A website can load in two seconds for 47% of internet users, and four seconds for 64% of smartphone users.
- A one-second pause in content load times results in an 11% reduction in page views.
- A one-second pause in load speeds reduces conversions by 7%, and if the platform generates $100,000 per day, increasing load times by only 1% will increase revenue by $7,000 a day.
These are only a few of the statistics HubSpot has looked at when it comes to famous and profitable websites. Slow loading times are often caused by poorly built websites.
8. A professional design ensures superior search engine optimisation performance
Website development and SEO go hand-in-hand as an excellent SEO output is needed for the website to work well and attract further visitors. If you're not acquainted with SEO (search engine optimization), it's the process of optimising your website so that it can be crawled and ranked higher on multiple search engines.
In other terms, the website would gradually improve its ranking before it appears on the first page of Google, Yahoo, Bing, and other search engines. Indexing the sites becomes simple because the website is search-engine-friendly. In exchange, search engines would favourably rate your website in search results. On the other side, if the site isn't ranked well, it may be a sign of bad SEO. Your website's traffic will improve, if you rank higher in search engines.
Strong architecture is the foundation of SEO. Excessive usage of CSS and JavaScript, for example, may have a negative impact on SEO. The SEO of your website may be harmed by Flash elements, HTML frames, and improper error pages.
These blunders are often linked to website design challenges that might have been resolved if the correct web development and SEO company had been hired.
9. Take advantage of responsive design
When placing orders online or simply browsing a website, more and more customers are turning to their mobile devices. The comfort of viewing a webpage on a smartphone leads to an increase in the number of visitors to your website, owing to the rapid growth in smartphone users. This is what it means to have a responsive website.
Consider hiring a professional web development and SEO company who can customise your website to adapt to a smartphone, tablet or any digital media specifications for a high UI experience.
Simply put, the responsive architecture allows the website to be seen on a variety of media devices.
10. Time is money
Using a professional web development and SEO company in Christchurch can help you save time in a variety of ways. Professional programmers, for one, will finish the job faster. They are well-versed in the complexities of establishing a solid online presence. Firstly, you'll get the website finished and ready to go in a timely manner. Second, a web design firm can save you time by reducing the amount of maintenance needed.
11. Boost your online visibility
Professional web design will also assist you in attracting more visitors. It improves consumer satisfaction and credibility, which helps boost traffic.
A web design company's SEO work is another way to direct traffic to your website. Professionally built websites have been shown to score higher in search engines. This improved rating will result in a major increase in traffic.
More than 60% of Google users, according to a HubSpot survey, click on the first three links of search engine performance. Just about 10% of people go into the first page of data. With SEO, a good web design firm will help you get to the top of search results and increase internet traffic.
12. Get (more) leads converted
The lead transfer is often supported by professional web design. Lead conversion is specifically linked to the amount of time spent on a page.
Customers can be on a website longer if it is user-friendly, with easily usable buttons and well-placed menus. There would be a lower "bounce rate”, as advertisers term it.
13. Ongoing assistance
The continued assistance and support provided by an experienced web development and SEO company is one of the most significant benefits of recruiting them.
Customers are looked after by professional web developers until they are fully pleased. These companies' continued service is seamless, making it easy for you to focus on more important things within the business.
Final thoughts
The only thing you should do is hire a talented web development and SEO company. The website serves as a portal into the modern realm. Customers can’t put their faith in you if you don’t have a professional website. As a result, hiring a web development company is the best option. They are familiar with the ins and outs of the modern community and will assist you in establishing a solid web presence.
If you’re looking for Small Business Website Design Companies then our talented and seasoned professionals do more than get the job done - they have your back, while you focus on your business growth! Check out our recent website projects, or get in touch with us to discuss how we can bring your new website to life.
