There are three responses to a piece of design – yes, no, and WOW! We aim for WOW!

A big mistake that some new businesses make is to imagine that they can design their logo and business graphics by themselves. They usually slightly adapt the designs they see elsewhere without realizing how good graphic design works. These amateur attempts end up costing the business a lot of credibility and custom.

Graphic designers are skilled professionals that help to brand a business by producing graphics that are designed to enhance the image of the business. Good graphic design can make a big difference to your company.

Images can play just as an essential role as words in delivering a message to the public. You can invoke completely different responses to a sentence that is displayed in one font, compared to precisely the same message delivered in another.

The lines of an image can direct the reader’s attention to a specific area of a page, where the most critical message sits. Lines, shapes, color, and typeface can all play essential roles in refining your message, and a professional graphic designer will understand just how to use these elements.

As an example, I want to share with you just one of those elements. When you are trying to give your brand message, color is an integral part of your toolbox. Your choice of color in your company branding has a profound effect on deciding what emotions your choice will invoke.

Believe it or not, this is a topic that has been heavily researched, and the following guide is based on
scientific research. If you choose your color scheme on your favorite color, you may inadvertently be giving
a message that is the polar opposite of what you want to convey about your business.

RED
Determination, strength (whether physical or mental), power, and energy are all suggested by this color. It is
also seen as a very positive color by many Asians.

ORANGE
If you want to inspire thoughts of enthusiasm, success, and happiness, together with inspiring fascination,
then orange is the perfect color to go with.

YELLOW
Do you have a product or service where cheerfulness, energy, and joy are balanced with intellect, then
yellow will go along way to implanting that message in the consumer’s mind?

GREEN
Green is a popular color for those wanting to stress freshness and growth while stressing endurance and
stability.

BLUE
Confidence, trust, and wisdom are something many people see as very positive qualities. Blue suggests all
these qualities with a calm quality added.

PURPLE
Dignity (think of the imperial purple), luxury, and independence imbued with a dash of ambition is what
comes to mind when people see purple.

PINK
Of course, we all know that pink suggest feminine, but then it goes on to develop in our minds to
compassion, nurturing, and friendship (all of them female qualities).

WHITE
Some brands are just calling out for white. Light, innocence, cleanliness, and perfection shout out from a
page with a robust white theme.

BLACK
Our final color, black, is all about elegance and formality. It is a strong message of authority and prestige.

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Of course, if you use some colors too much it is possible to appear to be overstressing the qualities, your graphic designer knows just the correct amount of these colors to use, and how to temper them with a complimentary color.

I could take you through the scientific basis on the use of lines, texture, shape, and fonts as well. All of them are equally based on research and tools that an expert graphic designer will use to create the optimum design for your needs. Making your webpage, documents, brochures, magazines, advertisements, logos, and point of sales material work so much harder for you, and achieve better results.

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What can a Graphic Design Company Christchurch NZ do for you?

Here at Melia Marketing & Design, we offer a truly professional approach to your design needs, placing our training and experience at your disposal in a courteous and friendly way, as we efficiently carry out your requirements.

You can, of course, try and create your graphics without utilizing all the latest marketing research. If you do so, you will be promoting your company and maybe inadvertently carrying a subliminal message in your design that portrays your business in a negative light, Or; you may choose to work with the professionals and get it right.

You can, of course, try and create your graphics without utilizing all the latest marketing research. If you do so, you will be promoting your company and maybe inadvertently carrying a subliminal message in your design that portrays your business in a negative light, Or; you may choose to work with the professionals and get it right.

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