Number 1 SEO Company Christchurch
Search Engine Optimisation (SEO) in layman understanding is revamping your website to get maximum internet traffic or clicks when someone searches for your product/service on the internet. In order to make sales, it is imperative to draw as much attention in terms of traffic to your website. We, at Melia Marketing, enable this via our well-researched SEO optimisation process.
The SEO of a brand needs to have a strategic approach. Here is the process we follow:
Product, Objective & Target Market: Our meticulously crafted process to amplify your websites reach, starts with a dedicated team being involved in in-depth market research and activities like competitive analysis to understand what your competitors are doing. The branding team delves into your business goal or objective and chalks a sustainable plan for target achievement. Thefirst step is to define the target audience to be able to develop brand elements like website layout, logo designing, social media handles, content strategy etc to establish brand identity. The clarity in thought and communication will enable your website to be your customers choice over and above your competitors resulting in more traffic.
On Page SEO: Once the foundation of the brand is laid, we have SEO experts on our team that start with the main process of SEO. In-depth keyword research and the implementation of all webpages takes place. Content is structured as per brand guidelines and technicalities like H1,H2 headings on all pages, correct tagging of images (alt titles), proper meta tags and meta descriptions, creating an in-house blog for the brand, video playback and file sizes are checked. Over and above the mentioned activities, we keep evolving our SEO guidelines according to Google’s algorithmic changes to deliver the best results possible for your brand to ensure that it beats the competition on Google search results.