3. Mobile Optimisation
Lastly, you want your website optimised for mobile use. The first reason is that most local searches are made on smartphones, so mobile optimisation will also help you improve your local SEO.
Second, healthcare consumers are starting to demand a mobile patient experience, which includes mental health matters.
Third, Google has been following a mobile-first indexing since July 2019. This means that the performance of your website on mobile may affect your ranking.
Google advocates adopting a responsive design for mobile optimisation. A responsive website uses media queries that modify the layout according to screen width, resolution and orientation of the device. This enables a flawless viewing of your webpages on different gadgets.
Apart from page layout, loading speed is another important mobile ranking factor. The 2019 Page Speed Report reveals that slow loading times decrease the chance a shopper will return to that page in the future. Improve your page loading time by compressing your images, reducing redirects, loading above-the-fold content before below-the-fold content and minimising your server response time.
Ultimately, your SEO strategy should be aligned with the needs and expectations of the users. The techniques you use should create a digital experience that helps your patients, old and new, find the information they need quickly and easily.
Experienced digital agencies offer expert guidance, making sure you don’t miss valuable search engine clicks.