Why Google Ads are displayed
Advertisers choose a list of keywords that are relevant to your business and that is searched by your prospective customer. After extensive keyword/key research, the best most economical keywords are chosen. These keywords will hopefully be the words that will be contained in the search by the end customer. You make a bid for those keywords. The highest bidder often will win the auction, but Google does also consider the quality of the advertisement and puts both factors into a formula to decide which adverts will appear on the Google Search Pages.
The formula they use is –
COMPETITOR AD RANK (Quality Score) + 0.01 = Actual CPC
CPC means “cost per click.”
Melia Marketing can assist you in understanding how to get the best possible keywords, produce first-class adverts so you can get the best possible value from your advertising budget.
Calculating the quality score is done by looking at five relevance factors. Building up a high historical quality score is of great value as apart from improving your chances of successfully bidding for a keyword, you will also get a lower cost per click.
Cost of Google Adwords
The price of Google Ads will be calculated on several factors.
Competitiveness of the keywords you chose
Your location (New Zealand, for example, is 20% cheaper than average)
The quality of your advertising campaigns
As a rough guide, the average CPC for Google search adverts in New Zealand is NZ$ 2.87