How to market yourself as a therapist?
As a therapist, you need clients for your businesses to thrive, survive, and grow. Yet, most therapists are
more worried about how to acquire new clients, which makes them not concentrate on their niche. I know
you may be wondering about how to market yourself as a therapist? Below are tips on How to market
yourself as a therapist.
Before adopting any marketing strategy, you need to determine if your marketing is paying off or not. This
can be done by knowing what you want to achieve from the marketing strategy. Are you marketing your
services to build your brand? Or are you doing it to get customers? These two perspectives can help you to
determine whether your marketing efforts are worth it. As a therapist, you can use the following tactics for
marketing your services.
1. Paid Listing
Paid listings can act as independent mini web pages that promote you 24/7. These listings are included on search
engine results pages. Moreover, paid listings can help attract new clients acting as an unbiased referral system with
many people viewing these as very reputable sites. Directories like psychology today are fantastic and offer free trials
to take advantage of. Paid listings are generally ranked high in Google which will increase the amount of exposure
you or your practitioners get.
2. Social Media
Ask anyone around you what they spend most of their time when using their phones, and the answer is
mostly social media. Leading social media platforms like Twitter, Facebook, LinkedIn, Pinterest and
Instagram can be used not only to put your name out there but also to keep in touch with your audience by
doing Social Media Marketing.
SEO is among the most effective digital marketing strategies that can be used by therapists to grow their
brand and customer base. You can write SEO optimized articles that talk about your massage therapy
business, and what makes your services special. You can even have posts that describe how you handle
clients and how you work with your clients.
Using AdWords is also another great way to market your therapy business. Nowadays, Pay Per Click
AdWords have proven to be the quickest and most effective way to produce targeted leads for your therapy
business. AdWords can be done on a pay as you go system, which will be used to generate leads.
YouTube is another new marketing strategy that’s very effective. You can target people that
watch content related to your service offering, creating a sense of omnipresent. Potential clients
will see you are a leader in the space because you are providing quality relevant content on multiple
To run a successful marketing campaign, there are lots of things you need to learn. If you take enough time
to learn and master the marketing approaches discussed above, they may be all you need to achieve your
monthly business targets and should be each investigated, at the very least. If you are not prepared to test
and run the above-mentioned strategies, you should allocate or designate to ensure you don’t miss out on
potential opportunities that effective marketing provides.