Believe it or not, this is a topic that has been heavily researched, and the following guide is based on
scientific research. If you choose your color scheme on your favorite color, you may inadvertently be giving
a message that is the polar opposite of what you want to convey about your business.
Determination, strength (whether physical or mental), power, and energy are all suggested by this color. It is
also seen as a very positive color by many Asians.
If you want to inspire thoughts of enthusiasm, success, and happiness, together with inspiring fascination,
then orange is the perfect color to go with.
Do you have a product or service where cheerfulness, energy, and joy are balanced with intellect, then
yellow will go along way to implanting that message in the consumer’s mind?
Green is a popular color for those wanting to stress freshness and growth while stressing endurance and
Confidence, trust, and wisdom are something many people see as very positive qualities. Blue suggests all
these qualities with a calm quality added.
Dignity (think of the imperial purple), luxury, and independence embued with a dash of ambition is what
comes to mind when people see purple.
Of course, we all know that pink suggest feminine, but then it goes on to develop in our minds to
compassion, nurturing, and friendship (all of them female qualities).
Some brands are just calling out for white. Light, innocence, cleanliness, and perfection shout out from a
page with a robust white theme.
Our final color, black, is all about elegance and formality. It is a strong message of authority and prestige.